From the category archives:

Competitive Intelligence

Be Aware of Brand Equity Advantage

by Bejan A. April 24, 2010
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Top Web Hosters have made significant investments over time in order to establish a recognizable brand. The dividends from online branding activity include relatively lower CPC and higher conversion rates. The fact is that many interested consumers who see television, print, and even banner ads will next turn to Google Search to learn more.

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GoDaddy Paid Search Marketing Competitors

by Bejan A. April 14, 2010
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Based on the number of GoDaddy competitor overlapping paid search marketing keywords and amount of Google Text Ad activity, the most active PPC Advertisers here are are leveraging huge PPC media buys and warrant close inspection for those wanting to compete in the Web Hosting marketplace.

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Top Web Hosters & Hosting Related Websites

by Bejan A. April 8, 2010
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The Hosting Provider rankings in this article not include rankings for the best Hosting Providers but rather are focused on identifying the most aggressive Hosters in terms of the scope and success of their Web marketing activity. The Web Hosting research below identifies these top Web Hosters so that we can focus on analysis of their practices and activity related to Paid Search, SEO and Social Media.

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