From the category archives:

Paid Search

Web Hosting Category & Application Trends

by Bejan A. May 3, 2010
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We are listing Top Web Hosting Categories as a follow-up to the post about Top Web Hosting Keywords.
These are Web hosting categories that are important to address within your Web Hosting site navigation and company solutions. And of course, these are the categories that you want to organize for and to target within your Web Hosting PPC Campaigns.

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Negative Keywords for Hosters PPC

Thumbnail image for Negative Keywords for Hosters PPC by Bejan A. April 26, 2010

It is imperative to use negative keywords in your Web Hosting PPC campaign. These are words that you do not want associated with your product or services, and by removing them you can be more certain that your Ads are more relevant and targeted. Negative keywords improve PPC campaign performance by increasing the CTR and Quality Score and reducing your CPC bid levels.

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Web Hosting Long Tail Keyword PPC Strategy

by Bejan A. April 24, 2010
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It is widely accepted that relevant long tail keywords, while they generate fewer clicks, yield higher click-through rates. Long Tail keywords can be very descriptive, and as a result long tail keywords can be more targeted towards your Web Hosting products or services. While leveraging long tail keywords it is very important to create corresponding ads and landing pages that are relevant. In this post we share long tail keywords for Web Hosting, Hosted Exchange, and Domain Registration.

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Top Domain Registration Ad Texts

by Bejan A. April 16, 2010
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Domain registration special offers have become increasingly aggressive over the years. Google is offering domain registration in a partnership with GoDaddy (and this has of course accelerated their amazing growth). Here we’ll list the last year of top domain registration AdWords Description Texts.

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Introduction to PPC Ad Messages & Hot Deals For Hosters

by Bejan A. April 16, 2010
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Hot deals or special offers, especially in the Web Hosting industry, are increasingly a critical part of any successful Web marketing activity. It’s effective to allocate a portion of marketing budget towards offering Web hosting discounts, special coupons, or other hot deals in order to increase CTR, lower CPC, and increase Sales Conversion.

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Top Domain Registration Keywords

by Bejan A. April 16, 2010
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This article includes a comprehensive listing of top Domain Registration keywords based on a Keyword Effectiveness Index (KEI). We have removed keywords that include the following words hosting, free, page.

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Top Web Hosting Keywords

by Bejan A. April 14, 2010
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This article includes a comprehensive listing of top Web Hosting keywords based on a Keyword Effectiveness Index (KEI). We have removed keywords that include the following words domain, register, name, free, registration, page.

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Top Web Hosting Ad Texts

by Bejan A. April 8, 2010
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In this post we review the top Web Hosting related Ad Texts and it brings up the question, “does unlimited really mean unlimited?” In the real world all the hosting services are limited. It’s a wonder how the Web hosting industry gets away with this misleading advertising. Everywhere we observe unlimited storage, unlimited bandwidth, and unlimited site hosting, db, email, etc.

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