Paid Search related Ad Messages, like most other marketing messages, work most effectively while applying the AIDA principle – capturing Attention by being relevant or personal, creating Interest and Desire by articulating features, benefits & value, thereby provoking Action.
All of AIDA revolves around the relevancy of what the user is searching for, and also the Ad Position – to ensure visibility. The principle applies just as well to the PPC landing page, and this is why if we are sure enough about the intent to “buy” we can take the user directly to the shopping cart.
The Power of Hot Deals & Why All Online Marketing Activities Must Leverage Them
Hot deals or special offers, especially in the Web Hosting industry, are increasingly a critical part of any successful Web marketing activity. It’s effective to allocate a portion of marketing budget towards offering Web hosting discounts, special coupons, or other hot deals in order to increase CTR, lower CPC, and increase Sales Conversion. Some examples of Hot Deals are seen in the Top Web Hosting Ads.
For Web Hosters, as we have learned, there are a few ways to think about budgeting online marketing activities:
- PPC. Deal exclusively with Paid Search costs directly to buy top Web Hosting keywords
- SEO. Drive traffic and sales by optimizing your site to rank in Search results naturally on select, primary keywords.
- SMO. Social Media Optimization means creating Social Profiles/Personas to grow and engage within Social Networks.
- ORM. Online Reputation Management is about monitoring, protecting, and proactively positively impacting the reputation of your hosting business.
- Affiliate Marketing is a long proven way to grow your hosting business through a managed network of reseller partners.
- Email Marketing is another proven way to keep connected to your existing hosting customers with relevant services and to target new leads.
