It is imperative to use negative keywords in your Web Hosting PPC campaign. These are words that you do not want associated with your product or services, and by removing them you can be more certain that your Ads are more relevant and targeted. Negative keywords improve PPC campaign performance by increasing the CTR and Quality Score and reducing your CPC bid levels.
Especially if you are buying Head Terms, you must pay special attention to negative keywords. For instance, the phrase web hosting in a broad match without negative keywords will cause impressions for web hosting jobs, web hosting news, and web hosting software.
This video from Google, along with their other resources, helps to explain how to choose the right negative keywords and why they are important:
Was VMware really wanting to buy the phrase virtual machine sex? Of course they should have included the negative keyword “sex.” It turns out they do now.
Check your Google Adwords “Search Terms” report or other Analytics to see what paid keywords are sending traffic to your site. That’s the first place to look to identify negative keywords to bring into your Campaign and Ad Groups.
For your considerations, here are a few common negative keywords for your Web Hosting PPC campaign:
about, article, articles, association, associations, bargain, blog, blogger, blogs, book, books, career, careers, case studies, case study, cheap, clearance, clip, clips, close out, close outs, closeout, closeouts, complaint, complaints, crack, definition, diagram, discount, discounted, employment, example, examples, free, freeware, gif, gifs, guide, guides, hack, hacks, hate, hiring, illegal, image, images, indictment, inexpensive, intern, interns, internship, internships, job, jobs, journal, journals, liquidation, magazine, magazines, megaupload, metrics, news, news, odd lots, off-lease, opening, openings, overstock, parts, photo, photograph, photographs, pic, pics, picture, pictures, press, price, prices, pricing, problem, problems, protest, quote, quotes, rapidshare, recruiter, recruiting, remainder, remainders, research, resume, resumes, returns, review, reviews, salaries, salary, sample, samples, serial, serials, service, sex, specifications, specs, statistics, stats, success stories, success story, suck, sucks, support, torrent, torrents, tutorial, tutorials, video, warez, warranty, what are, what is, white paper, white papers, wiki, wikipedia
Any other ideas or comments to share? Please use the comments box below.
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