We are listing Top Web Hosting Categories as a follow-up to the post about Top Web Hosting Keywords.
These are Web hosting categories that are important to address within your Web Hosting site navigation and company solutions. And of course, these are the categories that you want to organize for and to target within your Web Hosting PPC campaigns.
It is striking how many searches occur for the keyword GoDaddy and this shows the effectiveness of their branding campaigns. GoDaddy is a top web hoster and continues to grow by leaps and bounds. To get an idea about how much GoDaddy dominates in the Web Hosting marketplace we’ll illustrate with search trends that indicate consumer search interest.
Consumer Search Interest in Hosting is Generally Declining
Or, as we will see, consumers are changing the way they search for Web hosting. They are searching more for apps such as WordPress.
VPS Hosting Searches have Surpassed Shared Hosting Searches
VPS Hosting technology is in high demand and the technology is very accessible thanks to Parallels Plesk.
Consumer Search Interest in Cloud Computing and Virtualization Grows Rapidly
Increasingly, Hosters are enabling and mixing in cloud-based apps along with their traditional hosting services.
GoDaddy-related Search Interest Exceeding All Hosting Categories
The GoDaddy February 2009 Superbowl advertisement helped to launch GoDaddy beyond the limitations of targeting domain registration and web hosting related interests. Their strategy is to create interest and not only to target interest.
Web Hosting Searches Supplanted by WordPress and other App Hosting?
Yes, clearly consumers are searching for popular site building tools and apps that make creating websites easier and more cost-effective than ever. Demand for WordPress increases and WordPress is now often used to build small business and even corporate websites.
Web Hosting Category PPC-related Data
| Keywords - USA Data Only | Cost/Click | Clicks/Day | Cost/Day | Advertisers | Search Results | Searches/Day |
|---|---|---|---|---|---|---|
| windows hosting | $0.90 - $14.11 | 4.74 - 6.00 | $4.28 - $90.00 | 22 | 33800000 | 5500 |
| vps hosting | $1.07 - $9.87 | 3.95 - 5.00 | $4.24 - $60.00 | 25 | 2650000 | 3666 |
| uk web hosting | $0.99 - $12.42 | 2.37 - 3.00 | $2.35 - $50.00 | 4 | 34600000 | 3666 |
| shared hosting | $1.07 - $10.01 | 3.95 - 5.00 | $4.23 - $50.00 | 17 | 15400000 | 3016 |
| reseller hosting | $1.08 - $8.20 | 11.9 - 15.0 | $12.82 - $130.00 | 23 | 2910000 | 8200 |
| godaddy | $1.00 - $5.52 | 13.4 - 17.0 | $13.46 - $5620 | 1 | 12700000 | 136333 |
| php hosting | $1.05 - $10.92 | 4.74 - 6.00 | $4.97 - $70.00 | 22 | 40600000 | 8200 |
| mysql hosting | $1.03 - $11.39 | 3.16 - 4.00 | $3.27 - $50.00 | 23 | 27300000 | 3016 |
| managed hosting | $2.27 - $37.84 | 4.74 - 6.00 | $10.76 - $220.00 | 20 | 14900000 | 10033 |
| linux hosting | $1.02 - $11.87 | 7.90 - 10.0 | $8.03 - $120.00 | 23 | 19500000 | 5500 |
| green web hosting | $1.08 - $7.70 | 0.21 - 0.26 | n/a | 10 | 23800000 | 493 |
| fantastico hosting | $1.06 - $6.76 | 0.35 - 0.44 | n/a | 19 | 1170000 | 270 |
| email hosting | $1.03 - $5.97 | 83.0 - 105 | $85.02 - $630.00 | 22 | 90900000 | 15000 |
| ecommerce hosting | $1.00 - $12.28 | 6.32 - 8.00 | $6.32 - $110.00 | 18 | 5280000 | 5500 |
| dedicated hosting | $1.31 - $21.79 | 14.2 - 18.0 | $18.59 - $400.00 | 23 | 20300000 | 12266 |
| cheap hosting | $0.95 - $13.27 | 15.0 - 19.0 | $14.28 - $260.00 | 20 | 18500000 | 15000 |
| business hosting | $1.30 - $21.74 | 3.16 - 4.00 | $4.12 - $100.00 | 19 | 83600000 | 10033 |
| budget hosting | $1.03 - $6.03 | 0.79 - 1.00 | $0.81 - $8.00 | 18 | 51600000 | 603 |
| blog hosting | $1.04 - $6.39 | 5.53 - 7.00 | $5.77 - $50.00 | 14 | 101000000 | 2016 |
| asp hosting | $1.50 - $25.03 | 7.11 - 9.00 | $10.68 - $230.00 | 23 | 12600000 | 6700 |
| adult hosting | $1.06 - $7.00 | 3.95 - 5.00 | $4.20 - $40.00 | 17 | 10400000 | 2466 |
